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PULLMAN, Wash. –Washington State University recently approved the new Wine Business Management major as part of the courses offered by the School of Hospitality Management in the College of Business. The new major will be offered to students beginning fall 2009.

 “This new major is unique to hospitality programs in America. It is also highly interdisciplinary and draws on the many strengths at WSU,” said Dennis Reynolds, SHBM’s Ivar B. Haglund Endowed Chair. “We are excited to be able to offer the new program, which students can put to use in Washington’s own growing wine industry.”

Developed in response to the growth and significance of the wine business within Washington State, the program’s overarching objective is to provide a pool of highly skilled business leaders focused on the burgeoning wine industry. Toward this effort, graduates of the program will be educated across a broad range of wine business and related functional areas from the management of wine production to the identification and development of demand generators.

“This program is well tailored to the future needs of the premium wine industry in Washington State and other regions,” said Ted Baseler, president and CEO of Ste. Michelle Wine Estates.

For more information about the Wine Business Management program, contact Justin Marquart, CB director of development, at marquart@wsu.edu or 509-335-7392 or Dennis Reynolds at der@wsu.edu or 509-335-4344.

The WSU College of Business spans the four campuses of WSU with the largest campus in Pullman and urban campuses located in Spokane, Vancouver and the Tri-Cities area. The college conducts scholarly and applied research, and offers degree programs in a variety of business disciplines, and in hospitality business management, supplementing face-to-face offerings through innovative online learning and international programs. For more information, visit the college’s Web site at http://www.business.wsu.edu.

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